Hundreds of videos. Dozens of campaigns. We’d love to share our experiences with you!
Macam Yes Studios Showreel 2023
WE COME UP WITH SOLUTIONS THAT ARE EFFECTIVE AND GROUNDED. THE GOAL IS TO CONNECT WITH YOUR AUDIENCE AND TO SEND YOUR MESSAGE ACROSS.
Here are some of the video campaigns that we did for our clients. We’ve summarised them so that you can quickly understand the ideation behind some of these projects that have won many awards and have reached millions of people.
Client: McDonald’s
Campaign: Drive Thru Je Lah!
The Drive Thru campaign was McDonald’s initiative to further expand their market segment in this area. Targeting busy urban folks who do not really have the time to sit down in a restaurant to have a meal, the idea of grabbing food on the go seemed rather appealing. Using data from market analysis, we crafted a 9-episode mini series on the various scenarios where people would be encouraged to use the Drive Thru service.
RESULTS: A hugely successful online campaign across 9 videos and millions of views saw McDonald’s increasing their market share. Our campaign won multiple gold and silver awards for its efforts!
CLIENT: ALLIANZ MALAYSIA
Campaign: C is for Coverage, Confidence and Care
Allianz Malaysia’s campaign on cancer protection took an unconventional route when our studios came into the picture. We proposed an ambitious story that pushed the limits of their strategy and also brand identity while yet remaining true to the message. The Allianz team trusted our execution and allowed us to unpack our concept into one exciting promotional video.
RESULTS: The action packed video carried its message across 1.5 million viewers and the client was very satisfied with the outcome of it!
CLIENT: MAXIS
Campaign: iPhone 14 Launch Campaign
This campaign was a race against the clock. With the date of the iPhone 14 launch announced to be within a week, Maxis was faced with the daunting task of creating a promotional video to support the campaign. Given the short period, we worked tirelessly and closely together with the team to create a launch video that was very pleasing to the client.
RESULTS: We were able to provide the client with the support tools they needed to supplement their campaign, which saw the launch video garnering over 1.9 million views within days!
CLIENT: MCDONALD’S
Campaign: McDelivery - Chill Lah, We Deliver!
McDonald’s challenge was to increase their market share to compete with their competitors in the delivery business section. A rebrand was needed to create better awareness for this department. Macam Yes Studios came in with the proposal concept of a 9-miniseries digital videos on the catchphrase ‘Chill Lah, We Deliver’ - each video addressing an issue that people faced at home that prevents them from going out to have a meal.
RESULTS: Another hugely successful online campaign across 9 videos and millions of views saw McDonald’s increasing their market share in the delivery segment.
CLIENT: MAXIS
Campaign: The Long Distance Relationship
A brand collaboration between Maxis and DanKhooProduction’s Youtube channel, where we did a brand integration content highlighting the struggles of a long distance relationship between a couple. Maxis provided the role of a supporting partner in this video production.
RESULTS: The final outcome resulted in good organic growth for the video with over 200,000 views and positive feedback.
…and many more!
We’d love to work with you on your campaign and ideas. Simply fill up the form below and let’s get connected!